Marketing and Corporate Communications functions of the Dräxlmaier Group joined under new manager

05. July 2013 – Vilsbiburg, July 5, 2013. – Dr. Tobias Nickel has assumed the leadership of the Marketing and Corporate Communications functions for the Dräxlmaier Group, effective July 1, 2013. The automotive supplier’s rapid growth over the past few years has brought about the need for adjustment in the communications area. With this new function, the previously separate departments will be combined and integrated communication will be guided by one person in the future.

Brief biography of Dr. Tobias Nickel:
After studying psychology and receiving a doctorate degree, Dr. Nickel entered a trainee program with the BMW Group where he eventually took on a variety of management assignments. Among other things, he led the corporate communications area for the BMW Group Canada, managed the Motorsport and Technological Communications Department for the BMW Group, headed up recruiting for the BMW Group worldwide and was manager of Marketing Communications for BMW Germany.

In his new function, Dr. Nickel is Vice President of Marketing & Communication of the Dräxlmaier Group. Pia-Maria Görner will continue to be the company spokesperson and initial contact for press and media representatives.



The DRÄXLMAIER Group supplies premium automobile manufacturers worldwide with complex wiring harness systems, central electrical and electronic components, exclusive interiors, and storage systems for electric mobility. The combination of core competencies in the interior, electrical, electronic and storage systems areas makes DRÄXLMAIER unique in the industry. The company thereby covers the entire process chain, from the initial idea, through the development and production process, and up to precisely in-sequence delivery of the products to the assembly lines of premium automobile manufacturers. The inventor of the customer-specific wiring harness, the DRÄXLMAIER Group develops pioneering wiring harness technology as well as electrical and electronic components, all directly in-house. These include multi-voltage and high-voltage wiring harness systems, battery management systems, and intelligent power distributors. DRÄXLMAIER is working on the future of emission-free mobility with its solution for low-voltage and high-voltage storage systems. As a market leader for interior systems in premium automobiles, the DRÄXLMAIER Group also supplies premium automobile manufacturers with ambient lighting, center consoles, door panels and instrument panels, as well as complete door and cockpit modules.

The DRÄXLMAIER Group is an international automotive supplier with more than 60  sites in over 20 countries. Founded in Germany in 1958, the company employs about  75,000 employees throughout the world. For the DRÄXLMAIER Group as an owner-managed business, responsible and long-range thinking has always been the basis for economic success. It is therefore a core element of its strategy to design its business and production processes, as well as its products, in a more sustainable manner and in that way to increase the competitiveness of the company on a long-term basis.

In 2019, the DRÄXLMAIER Group generated sales of 4.9 billion euro. Customers of this member of the Top 100 Automotive Suppliers include Audi, BMW, Jaguar, Land Rover, Maserati, Mercedes-Benz, MINI, Porsche and Volkswagen, as well as Californian automotive manufacturers.


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