DRÄXLMAIER wins Red Dot Award 2015

07. April 2015 – Surface material DecoSOUL honored with design award

  • Innovative composite material with high quality design wins over Red Dot-Jury
  • Inherent sustainability of DecoSOUL makes it eminently suitable for interior applications (including furniture, vehicle and aircraft interiors.)
  • DecoSOUL is a key element in furthering individualization and exclusivity

Essen/Vilsbiburg (Germany), April 7, 2015. – DRÄXLMAIER Group is among the winners in the product design category of this year's Red Dot Award with the composite material DecoSOUL (Structured Organic Unlimited Layering). A jury consisting of 38 design experts was impressed by the quality and innovative characteristics of the novel designer material presented by the global automotive supplier.

Individuality is the new trend
Using the DecoSOUL process DRÄXLMAIER is able to handle virtually every kind of surface material including leather, diverse metals and natural fibers, thus creating an exclusive designer surface. On receiving the Red Dot Award 2015, Dr. Isabella Schmiedel, head of the advanced development department at DRÄXLMAIER Group commented, "DecoSOUL completely redefines our understanding of individualization. This highly flexible material can be applied to a premium class vehicle interior as well as featuring on high quality furniture". DecoSOUL can also feature in the interiors of executive jets, a business segment covered by DRÄXLMAIER Aviation.

The Red Dot Award 2015
The international jury of experts evaluated over 4.900 submissions from 56 nations in this year's competition. In terms of cross-border and cross-sector reach, the Red Dot Award is one of the finest accolades for high quality design. The international Red Dot jury only awards its much sought-after certificate of quality to products which, by virtue of their own outstanding design, stand out clearly from comparable entries. The conclusion of this prestigious international competition takes place in the Aalto Theatre in Essen on June 29th 2015.

Professor Dr Peter Zec, Founder and CEO of the Red Dot Award: "For 60 years, the most-respected design experts have been convening every year in Essen to seek out the best designs. This year we had a record number of almost 5,000 entries – a huge amount of work for our jury members, who assessed each individual product, and a special value of the distinction due to the high standard. The laureates of the Red Dot Award: Product Design 2015 have demonstrated exceptionally high achievements and have thus been deservedly successful in the world’s largest design competition."

The DRÄXLMAIER Group supplies premium automobile manufacturers worldwide with complex wiring harness systems, central electrical and electronic components, exclusive interiors, and storage systems for electric mobility. The combination of core competencies in the interior, electrical, electronic and storage systems areas makes DRÄXLMAIER unique in the industry. The company thereby covers the entire process chain, from the initial idea, through the development and production process, and up to precisely in-sequence delivery of the products to the assembly lines of premium automobile manufacturers. The inventor of the customer-specific wiring harness, the DRÄXLMAIER Group develops pioneering wiring harness technology as well as electrical and electronic components, all directly in-house. These include multi-voltage and high-voltage wiring harness systems, battery management systems, and intelligent power distributors. DRÄXLMAIER is working on the future of emission-free mobility with its solution for low-voltage and high-voltage storage systems. As a market leader for interior systems in premium automobiles, the DRÄXLMAIER Group also supplies premium automobile manufacturers with ambient lighting, center consoles, door panels and instrument panels, as well as complete door and cockpit modules.

The DRÄXLMAIER Group is an international automotive supplier with more than 60  sites in over 20 countries. Founded in Germany in 1958, the company employs about  75,000 employees throughout the world. For the DRÄXLMAIER Group as an owner-managed business, responsible and long-range thinking has always been the basis for economic success. It is therefore a core element of its strategy to design its business and production processes, as well as its products, in a more sustainable manner and in that way to increase the competitiveness of the company on a long-term basis.

In 2019, the DRÄXLMAIER Group generated sales of 4.9 billion euro. Customers of this member of the Top 100 Automotive Suppliers include Audi, BMW, Jaguar, Land Rover, Maserati, Mercedes-Benz, MINI, Porsche and Volkswagen, as well as Californian automotive manufacturers.


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