07. March 2016 – 100 years of BMW means 50 years of cooperation with DRÄXLMAIER – half a century of proven partnership.
ilsbiburg, 7th March 2016. – When BMW looks back on its eventful history on March 7th, it will also be a reason for DRÄXLMAIER to celebrate. The Premium supplier from Vilsbiburg in Lower Bavaria has been closely linked with BMW for exactly 50 years. DRÄXLMAIER has backed the Premium brand with its know-how and has provided support for vehicle projects, from the very first idea right up to series supply.
"Together with BMW, DRÄXMAIER has developed ground-breaking innovations that the organization in Vilsbiburg still stands for today", says Thomas Steckermeier, who is responsible for Sales to BMW at DRÄXLMAIER. "This cooperation began in 1966 and has continually strengthened since then. Business relations have been marked by 50 years of Premium spirit, absolute reliability and a common understanding of quality, which has led to mutual growth by DRÄXLMAIER and BMW."
The partnership began in 1966 with a company takeover. At that time, BMW acquired the Glas company in Dingolfing, which made the Goggomobil. DRÄXLMAIER supplied interior elements and wiring harnesses for the vehicle. The equipment for the BMW 1600GT was the first order that DRÄXLMAIER received from BMW.
Cooperation marked by Innovation
In 50 years of cooperation, DRÄXLMAIER continually launched trend-setting innovations on the market, which were used in BMW models. The customized wiring harness (KSK) revolutionized the market in 1990. Developed by DRÄXLMAIER, this product was first used in production of the BMW 3-series limousine. The Functionally Integrated System (FIS) – a new type of door module that combines interior and electrical systems know-how – is also a competence of DRÄXLMAIER that premiered in 2001 in a BMW 7-series. DRÄXLMAIER also supplied the exclusive overall interior for the legendary BMW Z8 which was made from 2000 to 2003. In 2013, a new era of alternative propulsion was ushered in with the BMW i3, representing the first comprehensive order for an electric vehicle to be awarded to DRÄXLMAIER by BMW. For this vehicle, the supplier developed a high-voltage switchbox, which is also used in the Active Hybrid models of the BMW 5-series and the BMW 7-series. And with the innovative natural fiber-based door paneling "Visible Nature", DRÄXLMAIER effectively set the stage for the visual character of an environmentally friendly e-car. For that, DRÄXLMAIER received the Supplier Innovation Award from BMW in 2013 in the category "New Technology Experience". In 2015, DRÄXLMAIER set new standards in the interior area for the BMW 7-series, which is the flagship of the BMW Group. The ambient lighting accents developed by DRÄXLMAIER produce precisely designed lighting that creates an exclusive atmosphere.
Fit for the Future
The strength of DRÄXLMAIER as a Premium supplier ultimately lies in securing lasting ideas and concepts. In 2015, the organization filed applications for more than 150 patents. More than half of all the patents that DRÄXLMAIER possesses are less than 5 years old. "Our worldwide presence on almost every continent and the tight network with BMW have enabled us to adapt to the increasingly faster-moving requirements of the global market", said Thomas Steckermeier. "DRÄXLMAIER will remain a strong partner to BMW, even in the future."
The DRÄXLMAIER Group supplies premium automobile manufacturers worldwide with complex wiring harness systems, central electrical and electronic components, exclusive interiors, and storage systems for electric mobility. The combination of core competencies in the interior, electrical, electronic and storage systems areas makes DRÄXLMAIER unique in the industry. The company thereby covers the entire process chain, from the initial idea, through the development and production process, and up to precisely in-sequence delivery of the products to the assembly lines of premium automobile manufacturers. The inventor of the customer-specific wiring harness, the DRÄXLMAIER Group develops pioneering wiring harness technology as well as electrical and electronic components, all directly in-house. These include multi-voltage and high-voltage wiring harness systems, battery management systems, and intelligent power distributors. DRÄXLMAIER is working on the future of emission-free mobility with its solution for low-voltage and high-voltage storage systems. As a market leader for interior systems in premium automobiles, the DRÄXLMAIER Group also supplies premium automobile manufacturers with ambient lighting, center consoles, door panels and instrument panels, as well as complete door and cockpit modules.
The DRÄXLMAIER Group is an international automotive supplier with more than 60 sites in over 20 countries. Founded in Germany in 1958, the company employs about 75,000 employees throughout the world. For the DRÄXLMAIER Group as an owner-managed business, responsible and long-range thinking has always been the basis for economic success. It is therefore a core element of its strategy to design its business and production processes, as well as its products, in a more sustainable manner and in that way to increase the competitiveness of the company on a long-term basis.
In 2019, the DRÄXLMAIER Group generated sales of 4.9 billion euro. Customers of this member of the Top 100 Automotive Suppliers include Audi, BMW, Jaguar, Land Rover, Maserati, Mercedes-Benz, MINI, Porsche and Volkswagen, as well as Californian automotive manufacturers.